two hands exchanging business cards at a business networking event

Network Marketing: Is Networking Necessary in the Digital Age?

The advent of the digital age has brought about many changes in the way we live our lives. It's revolutionized the way we communicate, shop, relax, learn, and of course, work.

In a professional setting, some notable changes include the rise of digital marketing and SEO, the automation of countless processes, and the implementation of AI and machine learning.


But there are some things that will always be as they were, no matter how many technological advances the workplace experiences. Networking is one of them.


Network marketing is still one of the most important things you can do to advance in the business world. To learn why this is the case and the tools you need to become a network marketing pro, read on now.

 

What Is Network Marketing?

If you're in the business world, then you've no doubt heard of networking before. But what about network marketing?

Network marketing is a type of business model. It hinges totally on person-to-person sales. If you've got a network marketing business, building a strong network of business associates and contacts is essential.

It's a way to find more leads, discover new business opportunities, and generate revenue for your business. And it couldn't be done without its crucial human element.


Networking in the Digital Age

Software and technology can never replicate or replace the power of a real human connection. A piece of code is never going to put you in touch with the perfect partner for your next project or agree to invest in your business after a dynamic business dinner.

That said, there are ways in which technology can facilitate important business relationships. For example, we now have the amazing option of speaking to someone face to face no matter where they are in the world. The pandemic has taught us that networking doesn't have to be physically in-person to have a significant impact.


Networking Tips to Remember

Not everyone is born with the innate ability to network. Often, it's a skill that's honed only after many years of practice. If you'd like to streamline this process a bit, it can be a good idea to take the networking course from Coursetter.

In the meantime, there are some networking tips and tactics you can employ to make your efforts more effective.

  • Say Yes. Especially when you're starting out, try not to say no to any events. You never know where or when you're going to make an invaluable business contact, so you should put yourself out there as much as possible.

  • Listen. When you are speaking with people, you do want to make it clear who you are and what you're about, but one of the secrets to effective networking is to listen more than you speak.

  • Be Curious. Ask a lot of questions and take interest in what the person is saying. These people will remember you, and you'll likely learn some pretty good advice along the way.

 

Become a Networking Pro Today with Coursetter

Networking isn't always easy; after all, it is part of the job. But it's an important one.

If you'd like help sharpening your network marketing skills, we have the perfect resources available. Get in touch with us today to discuss the courseswe have on offer now!

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